Flight to Success: International Popularity and Got7

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20161102_seoulbeats_got7_jype2Got7’s recent success with Flight Log: Turbulence — as seen by their introduction at number one on Billboard’s World Albums Chart as well as their four wins on music shows — reveals their local and international popularity with a powerful and faithful IGot7 fandom. It seems the group has a solid international following, maybe even more powerful than their local Korean fanbase when taking a closer look in the composition of the entire fandom. Contemplating the group’s accomplishments did Got7 find their way to international success?

First, and probably the most clear, the members of Got7 are critical within their success abroad. The group has three international members:  Mark from America (although technically, he’s Chinese American of Taiwanese ancestry), Jackson from Hong Kong, and Bambam from Thailand, and four Korean members: Jaebum, Jinyoung, Youngjae, and Yugyeom. . From these members’ home countries, many supporters are readily won over by the diversity of the group. In addition, it helps the foreign members can communicate fluently with international supporters within their various home countries’ languages, removing the -frustrating language barrier for international supporters. In their North American leg of their tour that is Fly, they didn’t need a Korean-English translator, which actually enhances the affair between the group as well as their supporters. IGot7s may feel a greater link to the members as they can be directly communicated by supporters, possibly resulting in a more powerful and greater fandom. The group may also appeal to a broader public all over the world.

20161026_seoulbeats_jjproject_jypeSecond, the business that the group is part of additionally plays an important part in paving the way for success. Seeing as Got7’s label is JYP, among the very best three amusement labels in Korea, it’s feasible even likely that some supporters became supporters by having trust in the artists of the business by truly being a supporter of some other artist below the label, like 2PM, Miss A, and Twice to list a couple. Furthermore, Jinyoung and Jaebum debuted formerly as JJ Project in the year 2012, so true supporters of or those interested in the pair may take notice and support Got7, finally earning them a bigger fanbase and greater popularity.

Continuing on to the facet of music, a lot of Got7’s releases appeal to Western tastes. By way of example, their latest title track “Challenging Take” characteristics extreme and outstanding synth lines, strong bass, along with a robust beat, common characteristics of Western hits. The refrain is, in addition, tremendously catchy and united with all the bits and pieces of English, it’s bound to stick to listeners’ thoughts.

Ultimately, Got7 is accessible to supporters by means including programs on V App and is exceptionally subjected to the public, involvement in variety shows — existence on social networking, along with both in Korea as well as globally. On V App, they’ve lately began their new variety show “Hard Carry” in collaboration with Mnet along with the present programmes “Got2Day” and “Real Got7”, a series where two members chat. Their regular uploads along with the accompanying English subtitles courtesy of V App make them clear and readily reachable by devotees from all possible corners of the planet. Got7 also participates in variety shows like Weekly Idol and Running Man to mention a couple, allowing them to keep up their relevancy and popularity on the list of people.

20161026_seoulbeats_got7yugyeom_jypeYugyeom also recently participated in and won on Reach the Stage, and Jinyoung will be acting in the approaching play The Legend of the Blue Sea with Jun Ji-hyun and Lee Min-ho, which could possibly collect even more focus to the group. Members have individual Instagram accounts and most post often, sharing moments of their lives in addition to getting a group Twitter account. For lovers, the intimacy of their relationship raises, as they can actually get to know their favourite idols’ lives. The truth is, members posted glad thank you messages to IGot7s after every triumph and each, demonstrating they stay thankful and meek to their supporters’ support. Jackson, in particular, even posts in three languages for his Korean-, Chinese-, and English-speaking lovers! This estimable, down to earth, and approachable approach is undoubtedly an attractive factor for the interested to join the fandom.

In conclusion, it’s many of these characteristics that help groups like Got7, Twice and even BTS (although they would not have some foreign members) to achieve international success. Their powerful popularity is bolstered by Got7’s excellent exposure to the people as they are able to keep up their relevancy and keep non-enthusiasts interested in launches as well as their present actions. Also, effective outreach and the group’s diversity through social networking, music, and private variety shows actually fosters the strength of their fandom. Let ’s keep flying high!

(Pictures via JYP Entertainment)