In what is perhaps the most Canadian decision ever, Samsung Canada has announced a multi-year partnership with the National Hockey League that will make the company the NHL’s exclusive partner when it comes to mobile, tablet, and wearable hardware. They’ll be sponsored across the League’s digital assets like NHL.com, NHL Social, and the official NHL app. Samsung users will also get access to exclusive NHL content.
Samsung Galaxy Smartphone owners will now be able to personalize their phones with wallpapers and covers displaying their favorite teams and they’ll have their finger on the pulse with updated access to game scores, the countdown to the puck drop, and more.
Canadians love their hockey. I’m not judging. My fellow Americans often terrify me with their football obsession. This Samsung/NHL partnership sounds like a home run (I’m confusing my sports metaphors) that will definitely please some of the more hardcore hockey fans out there. Be sure to check out the full press release below to understand exactly what this deal entails.